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Facebook crisis: data mining & surveillance

The Myth of Transparency: Facebook´s ugly face (2/4)

A crisis about transparency (or lack of), we could summarise the Facebook reputation nightmare. Or, as the Times magazine puts it  brilliantly: “All this has prompted sharp criticism of the company, which meticulously tracks its users but failed to keep track of where information about the lives and thinking of those people went.” In this apparent paradox lies the first point I would like to highlight in this 4-part analysis: The Myth of Transparency. If you read books such as Jeff Jarvis’ Public Parts (2011), you know how social media has successfully created a hype about the virtues of living life under the public sphere, in a continuous Self Big Brother. […]

How corporate discourse can be deconstructed in a social media crisis: my PhD thesis is more actual than ever

I can see how the lessons that I learned with my PhD thesis, presented in the end of 2015, is now more actual and necessary than ever. The key themes of the thesis were crisis management, social media, branding and online reputation management, which I approached using a study case and content analysis of a major advertising campaign aired in 2011 by a leading Spanish bank. This campaign was ridiculed by social media users, especially in Twitter, and was also a target of a YouTube parody video. Following up my thesis, there have been several incidents happening to prestigious brands similar to this one. Chevron´s “We agree” (2010) was mocked by activist group […]

fracasos en la era digital

Why are mistakes made in decisions?

A recent study by researchers Ashton Anderson of Microsoft Research in New York, Jon Kleinberg of Cornell University in Ithaca, and Sendhil Mullainathan of Harvard University has shed light on the issue of decision-making and its errors. Using chess as a laboratory, and a dataset of 200 million chess games played by amateurs and another dataset with nearly one million games between grandmasters, the authors started from the premise that the error in a decision is related to three factors: the skill of the player, the time available for a play/ decision and the inherent difficulty of the decision. After exhaustive analysis of the data, the researchers came to the […]

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