fracasos en la era digital

Why are mistakes made in decisions?

Posted Carlos Victor CostaLeave a commentPosted in Big Data, Data mining, Research

A recent study by researchers Ashton Anderson of Microsoft Research in New York, Jon Kleinberg of Cornell University in Ithaca, and Sendhil Mullainathan of Harvard University has shed light on the issue of decision-making and its errors. Using chess as a laboratory, and a dataset of 200 million chess games played by amateurs and another dataset with nearly one million games between grandmasters, the authors started from the premise that the error in a decision is related to three factors: the skill of the player, the time available for a play/ decision and the inherent difficulty of the decision. After exhaustive analysis of the data, the researchers came to the conclusion that the most reliable prediction factor is the inherent degree of difficulty of the decision. The study invites us to discuss how errors occur in other fields. For example, is it the doctor’s experience or the difficulty of the Read More

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Facebook trust crisis

Facebook´s ugly face (1/4)

Posted Carlos Victor Costa2 CommentsPosted in Online Reputation, Privacy, Strategy, Trust

In this high-profile reputation crisis involving Facebook and Cambridge Analytica I pose a reflection: Is it possible for a multinational organization to be apolitical? This is one of the main ethical challenges of any multinational, but that is even more important when a company is not simply involved in the business of selling products and services, such as gasoline, shoes or perfumes. In the case of Facebook, which self-defined it ambitiously as a company that wants to ‘make the world more open and connected’, it is clear that it is quite complicated. The mission of the company enters in the collision route with the right to privacy and the power of those who use our data in advertising via Facebook as a weapon of influence. In this sense, the #DeleteFacebook initiative, although it will seldom affect the company, is an interesting indicator of a possible change of social mood in Read More

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Carlos Victor Reputation

Online Reputation is a reality

Posted Carlos Victor CostaLeave a commentPosted in Online Reputation

Online reputation is a topic that I have studied since 2008 when Barack Obama became the first US “social media president”.  Since then, I have worked to understand how the Internet could be used to create a reputation based on the online footprint organisations and people leave on the Internet. In 2013, I presented at the Université Toulouse 1 Capitole (France) a scientific article in co-authorship with Dr. José Piñuel Raigada, my thesis supervisor and professor at the Universidad Complutense de Madrid. The symposium was called E-réputation et traces numériques: Dimensions instrumental et Enjeux de Société. My article addressed an increasingly relevant aspect of social pressure in organisations, which is online activism. After many years since those pioneering times, I see that the construction of the reputation mediated by digital technology is a fact, despite the initial skepticism of some more orthodox authors. Possibly they lacked the necessary models and Read More

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Strategic decisions in the Digital Age

Posted Carlos Victor CostaLeave a commentPosted in Innovation, Strategy

The ability to make sound decisions is probably the main requirement that is expected from an executive, in the creation of a strategy or implementation of  the plans. But, in the Digital Age, we need to rethink how to make decisions on such environment. With the currently abundance of data and factors such as hyper competitiveness, permanent revision of business models and the pressure for innovation in increasing speed, it is expected that there will be an important influence of such an environment in decision making. Time, in the Digital Age, is of essence, for example, but there are other factors, of course. This blog will not venture much into the cognitive or psychological part of how the influence of such new environment occurs. What interests me most is to identify what is happening and what are the challenges in the Digital Age that change (or not) some important marketing Read More

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