Like the Phoenix: we need to unlearn to learn how to decide in the Digital Age

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Welcome to my new blog. With the Digital Age there is a vigorous transformation underway in different areas of society, which makes us rethink what happens in our lives with the impact of technology: as executives, academics, consumers, voters, or just as citizens. The importance of this topics lies in the fact that we know that changes in society are the main source for those who make decisions in marketing and communication, so we need to understand exactly what is going on. This blog seeks to find explanations and identify ways to navigate this new environment. It’s my fourth blog, so I already have some experience. The first one was in 2008 on Communication and Marketing in general, and it was my way of presenting myself in Europe after I left Brazil in 2007. I published 143 posts on that blog. The second one, started in the end of 2011, Read More